Google Business Profile
Most local customers judge you before they reach your website.
They search, they see three listings, they compare reviews and photos, and they tap to call. If your profile is thin or your categories are wrong, that decision is over before your site gets a look.
The work
What profile management actually involves
Services and categories, kept accurate
Category choice is one of the strongest ranking factors in the map pack and one of the most commonly left on whatever was picked the day the listing was created. Services are listed out properly so the profile can match the searches you actually want.
NAP consistency
Name, address and phone number have to match across the profile, the website and the directories. Inconsistencies split the signals that tell Google you are one real business at one real address, and they are rarely noticed from inside the business.
Posts published on a schedule
A profile that has not posted in a year reads as a business that might not be open. Posting keeps the listing active and gives you another surface in the result. Included from the Growth plan upward.
Review responses handled
Every review answered, including the bad ones, because the reply is read by the next person deciding whether to call. Handled for you from the Growth plan upward rather than left as homework.
Photos and profile completeness
Listings with real photographs of the premises, the team and the work get engaged with more than listings with a logo and nothing else. Completeness is unglamorous and it moves the needle.
Geo-grid visibility tracking
We scan your ranking from dozens of points across the service area with Local Falcon and show it as a map, so you can see the streets where you are visible and the streets where you are not.
Reporting
One ranking number for a whole city tells you nothing
Local results change street by street. You can be first in the map pack from your own office and invisible three miles away in the suburb where most of your customers actually live. An average position across the city hides exactly that, which is why it is such a comfortable number for an agency to report.
A geo-grid scans your ranking from dozens of points across the service area and draws it as a map. You can see the blocks you own and the blocks a competitor owns, and when work starts moving the map you can see that too. Included from the Growth plan upward as part of our SEO plans.
Profile access is required, with no exceptions
We ask for manager access on every engagement that touches local search, and we will say no to the work without it. Services, categories, posts, photos and review responses all live inside the profile. Advising you on changes you then have to make yourself is not a service, it is a document.
The profile stays owned by your business throughout. We are added as a manager and you can remove that access in a couple of minutes whenever you want to.
The profile is one part of local visibility
Profile work raises you in the map pack. SEO raises the website underneath it, and on the Authority plan adds the citations that reinforce your address across the web. Google Ads buys visibility above both while that work compounds. Whichever combination you run, call tracking is what tells you which of them produced the call.
Questions we get asked
Because for a lot of local searches the profile is where the decision happens. Someone searching for a service nearby sees the map pack first, compares three listings on reviews, photos and proximity, and taps to call without visiting anyone's website. If your profile is thin, you lose before the site is ever seen.
The map pack is the block of three local businesses shown above the normal results. Inclusion is driven largely by relevance, distance and prominence. Most businesses that are missing are missing because their categories are wrong, their profile is incomplete, or their review volume and recency sit behind the three being shown.
Not unless it breaches Google's policies, in which case it can be reported and sometimes removed. Anyone promising to delete genuine negative reviews is either lying or planning something that puts your listing at risk. What actually works is answering well and making sure recent happy customers are leaving reviews.
Regularly enough that the listing never looks abandoned, which in practice means a steady cadence rather than a burst. The exact rhythm depends on the business and the season. What matters more than frequency is that posts say something real rather than being filler published to tick a box.
Yes. Multiple locations need separate profiles with their own categories, hours and review handling, and they need to avoid competing with each other for the same searches. It is more involved than a single listing and worth scoping properly before starting.
It stays yours. The profile is owned by your business, not by us, and we are added as a manager. Removing our access takes you a couple of minutes and nothing about the listing changes when you do it.
See where you rank on the map
We will run a geo-grid on your main service and send you the map, before you commit to anything. Call +1 (347) 993-0391 or leave your details below.