We Don't Just Run Campaigns. We Build Growth Systems.
Our Story
How RBR Was Founded
RBR Growth Consulting was born from an unusual partnership. Roberto came from finance — years spent inside businesses doing $3M, $4M, $5M, reading P&Ls, watching operations, understanding what actually drives revenue. Bala came from performance marketing at the highest level — including overseeing campaigns across 100+ dental practices for one of Canada's largest DSOs, dentalcorp.
They met through a mutual contact at Goldman Sachs. Bala started auditing marketing for free. Then he saved one client — a North Carolina practice owner with 10 locations — $400,000 a year in wasted marketing spend. That was the moment.
If he can do that for free, on the side — what could we do together, all-in?
RBR Growth Consulting was founded on that bet.
Roberto
Co-Founder — Growth Strategy & Client Success
Roberto brings a background in finance and sales — years spent inside businesses doing $3M to $5M, reading P&Ls, identifying operational gaps, and understanding what actually drives revenue. Where most agencies stop at the ad, Roberto goes deeper: into the sales conversation, the follow-up system, and the team dynamics that determine whether a lead becomes a client.
At RBR, he oversees growth strategy, client relationships, and the consulting side of every engagement — ensuring clients are not just getting leads, but building the systems to close them.
Bala Kumaran Thyaga Rajan
Co-Founder — Performance Marketing & Lead Generation
Bala is a performance marketing specialist with nearly a decade of experience generating leads for businesses of every size — from independent plumbers, HVAC companies, electricians, and roofers, to dental practices and large-scale enterprise accounts.
He spent years on the ground understanding exactly how small service businesses get leads — what works on Google Ads, what kills conversion, how to make phones ring consistently, and how to help owners scale without wasting budget. That hands-on knowledge of trades and home services is what makes RBR different from agencies that only know big brand marketing.
Before RBR, Bala managed performance marketing for one of Canada's largest dental service organizations — overseeing Google Ads and Bing campaigns across 100+ practices with monthly budgets exceeding $300,000. He also led paid search for major consumer brands at a global media agency, managing $3M in annual budgets across 20+ brands and running campaigns for enterprise clients including Unilever Canada, HSBC Canada, Porsche Canada, and LG Canada.
At RBR, none of that enterprise experience gets wasted — it gets applied to small businesses that deserve the same level of strategy, tracking, and execution.
What Sets Us Apart
Why We Are Different
We See the Whole Business
Roberto comes from finance. Bala comes from performance marketing. Together we see what most agencies miss — the ops, the funnel, the sales conversation, the staff interaction. We fix all of it, not just the ads.
You See Everything We See
Every lead is tracked — which channel drove it, how the call went, whether it converted. You have the same live dashboard we do. Real-time. Always. No vanity metrics. No filtered reports.
30 Days. Zero Management Fee.
Every new client gets their first 30 days with no management fee. You pay for the ad spend. We do the rest. We built RBR on one question: are we better than what you tried before?
The Expertise
The Expertise Behind the Results
$300,000+
Monthly ad spend managed at a single DSO
100+
Ad accounts managed simultaneously
$3M
Annual budget managed across enterprise brands
10 yrs
Performance marketing experience
Before co-founding RBR, Bala managed performance marketing for one of Canada's largest dental service organizations — overseeing Google Ads and Bing campaigns across 100+ practices with monthly budgets exceeding $300,000. He previously led paid search at a global media agency, managing $3M in annual budgets across 20+ major consumer brands and delivering campaigns for enterprise clients in finance, automotive, and consumer goods.
He also built AI-driven automation tools to replace manual budget management across 350+ accounts — reducing costs and improving campaign efficiency at scale.
When he applied that same expertise to small and medium businesses through RBR, the results were immediate. His first contribution — before RBR even formally launched — was saving a 10-practice dental group in North Carolina $400,000 a year in wasted marketing spend.
How We Work
More Than a Marketing Agency
Most agencies send a monthly report full of impressions and click-through rates. We do not. We sit on calls with your team. We listen to how your staff answers the phone. We find the leak in your funnel — whether it is the ad, the landing page, the follow-up sequence, or the sales conversation — and we fix it. We sometimes wonder how to describe ourselves, given that by default we end up helping with sales, CRMs, operations, and integrations. But that is what makes this fun for us. We get to go deep and make our clients a ton of money without them lifting a finger.
Where We Are
Two Cities. One Mission. Serving North America.
New York, USA
Serving the Capital Region and US East Coast
Toronto, Canada
Serving Ontario and Canadian clients
Ready to Grow? Let Us Talk.
Book a free strategy session. No pressure, no pitch, just a real conversation about your growth.